Practical CFO Website privacy policy

This website is operated by Practical CFO Limited. We take your privacy very seriously therefore we urge you to read this policy very carefully because it contains important information about: 


  • who we are

  • how and why we collect, store, use and share personal information

  • your rights in relation to your personal information

  • how to contact us and supervisory authorities in the event that you have a complaint


Who we are 

Practical CFO Limited ('we' or 'us') collect, use and are responsible for certain personal information about you. When we do so we are regulated under the General Data Protection Regulations which apply across the European Union (including the United Kingdom) and we are responsible as 'controller' of that personal information for the purposes of those laws. 

The personal information we collect and use 

a) Personal information you provide to us 


We collect the following personal information that you provide to us: 

Identity Data including first name, last name, title, job title and gender.

Contact Data including company address, email address and telephone numbers.

Usage Data includes information about how you use our website, products and services.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice. 

Some examples of when we collect this information include: 

Direct interactions.

You may give us your Identity, and Contact Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you: apply for our products or services; subscribe to our service or newsletters or other publications; request marketing to be sent to you; enter a competition, promotion or survey; request to be invited to our events or give us some feedback.

Automated technologies or interactions.

As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may receive personal data about you from various third parties and public sources as set out below: Technical Data from the following parties: (a) analytics providers such as Google based outside the EU; (b) search information providers based inside OR outside the EU. 

b) Personal information you provide about third parties 

If you give us information about another person, you confirm that the other person has appointed you to act on their behalf and agreed that you: 

  • shall consent on their behalf to the processing of their personal data 

  • shall receive any data protection notices on their behalf; and shall consent on their behalf to the transfer of their personal data abroad. 

c) Monitoring and recording communications 

We may monitor communications such as emails and telephone calls for the following purposes: 

  • To register you as a new customer or supplier

  • Marketing and Communications

  • Performance of a contract with you

  • Asking you to leave a review or take a survey

  • Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)

  • To enable you to partake in a prize draw, competition or complete a survey

  • Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)

  • Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)

  • To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you

  • To use data analytics to improve our website, products/services, marketing, customer relationships and experiences

  • Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)

  • To make suggestions and recommendations to you about goods or services that may be of interest to you, to invite you to events and send you our newsletters 

d) Cookies and similar technologies 

A cookie is a small text file which is placed onto your computer or electronic device when you access our website. Similar technologies include web beacons, action tags, local shared objects ('flash cookies') and single-pixel gifs. Such technologies can be used to track users' actions and activities, and to store information about them. We use these cookies and/or similar technologies on this website. 

For example we may use cookies to monitor and/or collect the following information: 

To monitor user activity which helps us to understand how our users interact and use the site.

This information helps us to build a profile of our users. Some of this information may be aggregated or statistical, which means that we will not be able to identify you individually. 

In addition it should be noted that in some cases our cookies or similar technologies may be owned and controlled by third parties who will also collect personal information about you. 

For further information on cookies generally visit or 


How we use your personal information 


We collect information about our users for the following purposes: 

  • To identify you, conduct research or statistical analysis 

Who your information may be shared with 

We may share your information with: 

  • Law enforcement agencies in connection with any investigation to help prevent unlawful activity 

  • We will not share you personal information with any other 3rd parties. 


We would like to send you information about products, services, offers, competitions and our business which may be of interest to you. Such information could be sent by post, email, telephone, text message or automated call. 

We will ask whether you would like us to send you marketing messages on the first occasion that you provide any relevant contact information (i.e. on purchase, signing up to a newsletter, entering a competition etc). If you do opt in to receive such marketing from us you can opt out at any time (see 'What rights do you have?' below for further information). If you have any queries about how to opt out, or if you are receiving messages you do not want you can contact us using the details provided below. 

How long your personal information will be kept 

We will hold your personal information for the following periods: 

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements 

These periods are no longer than necessary in each case. 

Reasons we can collect and use your personal information


We rely on the following as the lawful basis on which we collect and use your personal information: 


Keeping your information secure 


We have appropriate security measures in place to prevent personal information from being accidentally lost, or used or accessed in an unauthorised way.


We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality. 


We will also use technological and organisation measures to keep your information secure. 


We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so. 


Indeed, while we will use all reasonable efforts to secure your personal data, in using the site you acknowledge that the use of the internet is not entirely secure and for this reason we cannot guarantee the security or integrity of any personal data that are transferred from you or to you via the internet. If you have any particular concerns about your information, please contact us using the details below. 

Transfers of your information out of the EEA 

We will not transfer your personal information outside of the EEA at any time. 

What rights do you have? 

Under the General Data Protection Regulation you have a number of important rights free of charge. In summary, those include rights to: 


  • fair processing of information and transparency over how we use your use personal information 

  • access to your personal information and to certain other supplementary information that this Privacy Notice is already designed to address 

  • require us to correct any mistakes in your information which we hold 

  • require the erasure of personal information concerning you in certain situations 

  • receive the personal information concerning you which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to a third party in certain situations 

  • object at any time to processing of personal information concerning you for direct marketing 

  • object to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you 

  • object in certain other situations to our continued processing of your personal information 

  • otherwise restrict our processing of your personal information in certain circumstances 

  • claim compensation for damages caused by our breach of any data protection laws 


For further information on each of those rights, including the circumstances in which they apply, see the Guidance from the UK Information Commissioner's Office (ICO) on individual's rights under the General Data Protection Regulations (


If you would like to exercise any of these rights please: 


  • email, call or write to us 

  • let us have enough information to identify you 

  • let us have proof of your identity (a copy of your driving license, passport or a recent credit card/utility bill) 

  • let us know the information to which your request relates 


From time to time we may also have other methods to unsubscribe (opt-out) from any direct marketing including for example, unsubscribe buttons or web links. If such are offered, please note that there may be some period after selecting to unsubscribe in which marketing may still be received while your request is being processed. 

How to complain 

We hope that we can resolve any query or concern you raise about our use of your information. 

The General Data Protection Regulation also gives you right to lodge a complaint with a supervisory authority, in particular in the European Union (or European Economic Area) state where you work, normally live or where any alleged infringement of data protection laws occurred. The supervisory authority in the UK is the Information Commissioner who may be contacted at or telephone: 0303 123 1113. 

Changes to the privacy policy 

This privacy policy was published on 01/10/2019 and last updated on 01/10/2019. 

We may change this privacy policy from time to time. You should check this policy occasionally to ensure you are aware of the most recent version that will apply each time you access this website. We will also attempt to notify users of any changes by: 

By notice on the Website header 


Contacting us 

If you have any questions about this policy or the information we hold about you, please contact us by: 


post: 4 Clare Corner, London, SE9 2AE

Guide to GDPR

Practical CFO Limited

4 Clare Corner


United Kingdom


Company Number 10708105

Privacy Policy

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